Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

HOLLYWOOD, Fla. — In a groundbreaking move, the Hollywood Police Department has become the first law enforcement agency in South Florida to adopt cutting-edge 3D virtual reality training simulations.

Researchers have developed a virtual reality application where a range of 3D modelling tools can be opened and controlled using just the movement of a user's hand. Researchers have developed a virtual ...

Global AR and VR in Healthcare Market OverviewThe global Augmented Reality (AR) and Virtual Reality (VR) healthcare market is ...

A puzzle in space, while in a new space. VRmont Studios opened up its new studio Thursday in Springfield.

Los Angeles - A UCLA-led study has found that using three-dimensional virtual reality models to prepare for kidney tumor surgeries resulted in substantial improvements, including shorter operating ...

Contrary to long-standing beliefs, motion from eye movements helps the brain perceive depth-a finding that could enhance virtual reality.When you go ...

When Albert Ramon, chief meteorologist for CBS 2 Chicago, delivers his on-air forecast Tuesday afternoon, things may look a little surreal. Incorporating new augmented reality/virtual reality ...

The best video games carry a feeling of immersion, as though players are being actively transported into the world of the game. Virtual reality takes that immersion to the next level. Players truly ...

Napster. Now there’s a name you haven’t heard in a few years… or more likely decades. Now, immersive web company Infinite Reality announced it’s acquired the brand for $207 million. Having just closed ...