Many ABM campaigns rely solely on data and insight (the brains) to do the job, and though they often generate positive results, they’re not as effective as they could be. When a campaign uses these ...

There are plenty of ways that ABM marketers use AI today to gain efficiency: generating email subject line ideas, reformatting creatives to fit different templates, or recording transcripts of a call.

As a modern B2B marketer, I find it impossible not to approach marketing from an account-based mindset. However, what hurts marketers most is the old-school philosophy of inbound versus outbound, and ...

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...

Blue Yonder, a world leader in digital supply chain transformation and omni-channel commerce fulfillment, won the ABM Program of the Year at 6sense Breakthrough 2023 for a pilot ABM (Account-Based ...

The appeal is obvious: AI agents manage everything from account discovery to deal closure, freeing teams to focus on "higher-level" work. Vendors promote autonomous systems that scan signals, score ...

Account based marketing needs a makeover, and 2025 is the perfect year for B2B marketers to make room for the improvements and innovations needed to stand out in a volatile and uncertain market. Even ...