Sports marketing is undergoing a rapid transformation as AI, AR, and data-driven tools redefine how teams, leagues, and brands connect with fans. Recent launches, including Media Distillery’s ...

In public perception, augmented reality (AR) is still mostly linked to Instagram filters, interactive ad campaigns or experimental projects. This view seriously underestimates what the technology can ...

AI-powered fashion tools, from virtual stylists to AR try-ons, are rapidly entering mainstream shopping. Consumers are using generative AI to plan outfits, find deals, and explore styles, while brands ...