Finding ways to maximize the returns on your money can make a lot of sense in today's high-rate environment. For example, while certificate of deposit (CD) accounts are a smart option to consider ...

A practical framework for building a collaborative, cross-functional account based marketing team and a successful strategy around it. There's a sharp divide between marketing and sales when it comes ...

After implementing this new account-based strategy at Phononic, $10 million in sales was attributed to the ABM campaigns over a four-month period. In addition, the company said that 100% of the deals ...

To overcome challenges resulting from the pandemic and thrive in the new era of business, B2B companies need to move beyond the account-level focus of most ABM (account-based marketing) and take a ...

Taking the leap into account-based marketing can be challenging. These five lessons from hundreds of experiences can help you start off on the right foot. Account-based marketing strategies offer the ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Your company likely has a detailed growth strategy that ...