What compels a person to engage with a call-to-action (CTA)? Is it the color of the button, the language used, or the context around it? Undoubtedly, all of these factors play a role, but unusual CTAs ...
If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action. Strengthening the call-to-action (CTA) on any given page or post often ...
How compelling was the call to action on your last direct-mail postcard? Did you meet or exceed your goal response rate? If not, and your postcard headline and body copy are in great shape, chances ...
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