Matrix Solutions, the provider of revenue management and CRM products for broadcast media, is revving up for the upcoming ...

BARCELONA—OneFootball, the world’s largest football media platform, has announced it has chosen video business intelligence leader NPAW as its advertising analytics provider to monitor and optimize ...

Spotify is announcing the launch of its own dedicated analytics platform, which will allow advertisers to measure the performance of their audio ads on the application. Spotify Ad Analytics launches ...

BIScience has launched the AdClarity AI Suite, an AI-powered set of tools aimed at automating up to 85% of advertising analysis across digital display, social, online video, CTV and linear … The post ...

If you’re a site analytics tools and your name isn’t “Google” or “Adobe,” there hasn’t been much room to grow. Most Fortune 500-type companies use Adobe Analytics and nearly everyone with a a website ...

Google is rolling out major changes to Google Ads and Analytics, centralizing data governance under Consent Mode and altering ...

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly democratizes data access. It’s an appealing ...

Fragmented data across multiple platforms and inaccurate attribution continue to plague the advertising industry, giving U.S.-based technology startup Elly Analytics a push into developing a ...

Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads ...

Google began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate more autonomously — to take actions and make decisions with minimal human intervention ...

An ad analytics firm has provided some key insights into upcoming Super Bowl ads that will fill the most expensive air time on TV. ISpot has spent the week leading up to Super Bowl LVII previewing ads ...