Four advertising and public relations majors represented RIT in its debut at the annual American Advertising Federation (AAF) National Student Advertising District 2 Competition held April 20 in New ...

Forbes contributors publish independent expert analyses and insights. I write about contemporary cybersecurity and online privacy issues. In digital ads, the arsenal of tools provided by international ...

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious companies can leverage them at the right time—and in the right way. Public ...

Cast your mind back 20 or even 25 years and think about how public relations (PR) teams were connecting with journalists. Those old enough to remember may have fond memories of Rolodex files stacked ...

Industry Group Clean Creatives is out with its 2025 “F-List" report that reveals 1,217 active or recent contracts between fossil fuel organizations and leading advertising and PR firms worldwide. This ...

A new ad campaign on behalf of the pharmacy industry has been unveiled by the National Association of Chain Drug Stores that focuses on the sector's role in health care quality, affordability and ...