Reddit is removing the ability to opt out of ad personalization based on app activity. The news comes amidst several other changes to the privacy section. As Reddit ...

Reddit has made some changes to its ad personalization, privacy preferences, and location settings — and one specific update has Redditers up in arms. The company is forcing ad personalization based ...

Within e-commerce today, it’s hard to identify a more powerful tool than personalization for boosting customer engagement. No longer is personalization a “marketing trend”—today, companies realize ...

Posts from this topic will be added to your daily email digest and your homepage feed. The change is rolling out over the coming weeks. Users in unspecified ‘select countries’ can still opt out. The ...

Alphabet Inc.'s valuation continues to surge to new all-time highs, underpinned by consistent execution across its AI roadmap ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Staying ahead of emerging trends and consumer expectations is key to making your brand stand out and stay relevant, and artificial intelligence (AI) is transforming the landscape of marketing and ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

CivicScience Advertising, formerly known as Rulo, is making moves to guide brands through the increasingly complex world of digital engagement. It comes at a time when data-driven, ethical marketing ...

LinkedIn is introducing new ad innovations designed to help B2B marketers strengthen brand awareness, personalize messaging, and accelerate creative workflows — all aimed at reaching potential buyers ...