Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. At Adobe MAX in London later this month, Adobe will debut ...

Adobe redefines the creative process with AI for every creator, delivering AI-powered innovations across Adobe Firefly, Adobe Creative Cloud, Adobe Express and Adobe GenStudio that transform ideation, ...

Adobe today announced Firefly Services, a set of more than 20 new generative and creative APIs, tools and services. Firefly Services makes some of the company’s AI-powered features from its Creative ...

Adobe is announcing some groundbreaking technology at Adobe Max this week, including GenStudio for Performance Marketing, a new application that can learn a brand’s guidelines and then apply that ...

At Adobe Summit, the company also announced Adobe Express for Enterprise, a new tool to create, share, and collaborate on high-quality brand content such as multimedia assets, social posts and more.

Adobe is introducing unlimited image and video generations for Firefly subscribers, a move designed to allow creators to iterate more freely across its AI-powered creative studio. The update marks a ...

Adobe's entrenched ecosystem, product breadth, and user loyalty create a near-monopoly in creative software, making it difficult for competitors to displace its dominance. AI and low-cost design tools ...