Advertisers are giving conversational commerce media their own budget. Fifty-three percent are doing so by separating the line item from programmatic and paid social, according to data released today.

It was only a matter of time. On Tuesday, Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable. These ad formats are currently available to a small group of ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

Earlier this year, Goldman Sachs predicted that the creator economy could reach half a trillion in value by 2027. This exploding growth stems from multiple factors such as technological advances and ...

The UK’s antitrust watchdog has tentatively found that Google LLC’s business practices in the display advertising market are anticompetitive. The Competition and Markets Authority, or CMA, published ...

DoorDash Inc. is adding to its recent buying spree by acquiring advertising tech firm Symbiosys for $175 million, bolstering an ad business that now generates more than $1 billion annually. Symbiosys, ...

Amazon this year launched two new audience-targeting ad units within its Thursday Night Football broadcasts. Amazon expects the new ad units to generate roughly $100 million this year. Amazon believes ...

We all know that views and impressions are out and engagement is in in terms of ROI generating marketing metrics; the more people ‘buzzing’ and talking about your brand, the better. So we were really ...