Historically, most marketers have assumed that only companies with significant marketing budgets could afford moving to an advanced measurement approach without taking a hit to their bottom line. But ...

Under the Basel II bank capital adequacy accord, banks using the advanced measurement approaches employing internal risk models will enjoy lower capital charges than those using simpler methods. The ...

Over the past year the Basel Committee on Banking Supervision has refined its approach to setting minimum capital requirements for operational risk (see “Regulatory Treatment of Operational Risk” in ...

Advanced measurement sits at the center of modern media planning. Brands depend on it to justify spend, guide budgets and explain results to leadership. According to the latest IAB State of Data ...

Since inception, financial institutions have had to be aware of and mitigate the risks they faced as a result of the commodity they dealt with and the nature of the business they were in. Early ...

If you've been following the advertising technology (adtech) ecosystem and all things privacy, measurement and targeting, you know that the only thing that has remained unchanged is that everything is ...

The Coalition for Innovative Media Measurement (CIMM) and TVB have announced a study that highlights innovations within the local television and video marketplace, with strategic recommendations and ...

2 nd June 2016, Manama, Kingdom of Bahrain | Aligned with its role as advocate of the Islamic Financial Services Industry (IFSI), the General Council for Islamic Banks and Financial Institutions ...