Over the past few years, “advertainment” campaigns, such as the legendary Red Bull-sponsored space jump, have grown in frequency and popularity among advertisers. In a literal sense, “advertainment” ...

Walmart will launch a 10-part “advertainment” series as part of its Black Friday marketing, per details shared with Marketing Dive. “Deals of Desire” features familiar actors in vignettes that parody ...

Call them advertainment, branded content or brand clips, commercials vignettes that are packaged like mini-movies and barely mention the advertiser’s name are a fast-growing trend.

12 October 2004 Barcodes in commercials, wristwatch credit cards, and bathroom broadcasts are just some of the changes we're going to see as advertising keeps on blending with entertainment - a Report ...

The new era of "advertainment" represents a dramatic shift in the ways that these two areas can support one another. The line between entertainment and advertisement is increasingly blurring, and… By ...

Professor Michelle Nelson at the University of Wisconsin was the lead researcher on an intriguing study* that examined what game-players thought about product placements in computer games. Using ...

Whether it’s a product placement that consumers actually want to watch or an emerging advertising boon in free television, adland will have lots of buzzy things to talk about in the new year, ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Walmart will launch a 10-part “advertainment” series ...