Opinions expressed by Entrepreneur contributors are their own. App store optimization, or ASO, is so important in getting your app discovered, but it is also the most ignored marketing tactic. ASO can ...

Uri Samet is the CEO of Buzz Dealer, a digital marketing firm specializes in organic traffic optimization, SEO, ASO, Digital PR and ORM. App store optimization (ASO) has become pivotal in dictating ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

Apple today sent out emails inviting developers to visit the Apple Developer Center in Cupertino, California for a workshop on app optimization. Apple says that developers can learn to maximize app ...

Google has always been banking on AI and machine learning to help improve its process in lieu of manpower. Machine learning, however, always requires more data to learn from, and there is perhaps no ...

Optimised app icons can attract up to 25% more users with some apps seeing even higher Tap-Through Rate (TTR) increases. This is according to new research from global software company SplitMetrics ...