Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were ...

In the company’s latest earnings call, Tim Cook frames privacy as Apple’s competitive edge in the AI boom.

Apple CEO Tim Cook acknowledged rising memory chip prices impacting gross margins, expecting further effects this quarter. The tech giant's purchasing teams are reportedly staying near Samsung and SK ...

In a brief but telling exchange during the company’s earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter ...

The gay CEO was at the private screening just hours after Trump's Border Patrol killed Alex Pretti in Minneapolis.

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

Apple CEO Tim Cook has quietly assigned more responsibilities to chief hardware engineer, John Ternus. Now, Ternus is also ...

Apple CEO Tim Cook took to X and shared the video saying, "Holiday cheer, a little bit of magic, and a whole lot of heart, captured on iPhone 17 Pro by a few handmade puppet friends!" Set in a snowy ...

Tim Cook assures iPhone users that their privacy will be maintained in the new collaboration that brings Google Gemini AI to ...

Apple expects revenue for its fiscal second quarter to grow 13 per cent to 16 per cent, versus a 10 per cent rise that ...

Board members and senior executives have accelerated preparations in recent months as Cook, who turned 65 this month, weighs the end of a 14-year run that began after the death of co-founder Steve ...

To tease its new phone, Google dunked on Apple — and soundtracked it to Snoop Dogg. In a new advertisement for the coming Pixel 10 smartphone, Google took a shot at Apple's delayed launch of its AI ...