This is not a test: App messaging platform Airship is buying Apptimize, an A/B testing platform that helps mobile marketers rapidly run experiments across apps and sites, including OTT apps. Airship, ...

Apptimize, a company that helps businesses optimize, test and rapidly iterate their mobile apps, has just raised $12.4 million in a new round of Series B funding. Investor interest was strong due to ...

Mobile marketing startup Airship acquired Apptimize, a user experience (UX) testing company, to give clients a single platform for managing digital ad campaigns, per an announcement. More than 100 ...

PORTLAND, Ore.–(BUSINESS WIRE)–Customer engagement company Airship today announced that it has acquired Apptimize, the most adopted solution for testing and innovating user experiences across mobile ...

MENLO PARK, CA--(Marketwired - Feb 17, 2015) - Apptimize, provider of optimization tools for mobile applications, announced today that it has closed a $4 million Series A funding round led by Costanoa ...

Airship, a company that facilitates customer engagement via email and other channels, has acquired Apptimize, a provider of testing services for mobile and other channels. Terms were not disclosed.

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Apptimize, an app testing firm, shared exclusive news about its latest product called Feature Flags with Marketing Dive. Feature Flags give app marketers more control over the testing and optimization ...

Even minor tweaks to copy or layout can have a big impact on app engagement. “Little changes really do matter,” said Luca Criscuolo, head of mobile product at Germany-based Bonial.com Group, parent ...

Mobile marketing startup Airship scooped up Apptimize, a San Francisco-based user experience testing company, in its second acquisition so far this year. The deal helps Airship toward its goal of ...

Apptimize is the industry’s most advanced solution for testing user experiences across multiple channels including mobile apps, websites and OTT. Now marketers and product owners can confidently ...