Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...
Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI application backed by TD7, The TradeDesk’s investment ...
Social media algorithms are designed to keep you scrolling endlessly sapping attention but one artist’s TikTok videos are ...
(MENAFN- GetNews) You feel it every time you post something online. You wait. You watch. You wonder if anyone will tap like or leave a quick comment! I felt this last ...
You know the feeling. You’re scrolling LinkedIn, Instagram, TikTok… doesn’t matter. You stop for one second. Maybe a weird ad. Maybe a cringe meme. Maybe because something happened in real life — the ...
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