Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

As generative artificial intelligence (AI) systems move from experiments to infrastructure, the music business is being asked ...

Bay updated its user agreement earlier this week to ban third-party AI agents - specifically those that buy for consumers ...

Last-click attribution credits all conversions to the last touchpoint—a demo request, a contact form, a direct visit to your site—that a prospect interacted with before buying. Last-click became the ...

To help B2B marketers gain a more reliable understanding of advertising responses, LinkedIn is updating its advertising attribution models with a new hybrid attribution methodology that the ...

Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. The tech titan has eliminated all but two attribution models: last-click ...

It needs to be said: Television is under-monetized. Brand advertisers dominate traditional television, driving about $60 to $70 billion in revenue. The performance advertising sector, with its ...

In the past couple of years, digital advertisers and ad platforms have increasingly returned to marketing mix modeling (MMM). In this generations-old approach, media channels (like TV, radio and print ...

Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow custom combinations of metrics. Users should audit reports and test new models now ...

Demand for AI Search, AEO, and GEO services has increased as ecommerce brands adapt to conversational interfaces and AI-assisted product discovery. DTC SEO Agency's expanded framework is designed to ...

If you’re still measuring sales attribution based on the last place your customer clicked before converting, you’re missing out on valuable information. Attribution has evolved, and in a brave, new, ...