Restaurants looking to stand out in a crowded market may want to consider augmented reality.

Restaurants looking for new ways to engage and inform customers may benefit from incorporating augmented reality (AR) technology into their menus, according to new research from Washington State ...

Tom Emrich is an immersive media industry veteran who previously programmed Augmented World Expo, and most recently was an executive at Niantic. Tom Emrich’s The Next Dimension is a timely, ...

Close your eyes and imagine walking into a store that feels more like a personal, interactive showroom. You don't have to guess whether the couch will fit your tiny apartment or whether that lipstick ...

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Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.