Forget content: the oft-overlooked king in today’s increasingly complex B2B landscape is the customer. As well as being always – or nearly always – right, the customer is the start and end point of ...

Almost half of B2B marketers are not using their data to create customer profiles and personas, according to research from B2B Marketing and Avention OneSource Solutions. The report, Can marketers see ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

B2B marketers were introduced to many new AI capabilities in 2023. From generative AI like ChatGPT that can help with content to AI algorithms that uncovered new audience segments, 2023 was a year of ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Converting B2B prospects into buyers can be a complicated, lengthy process. Essential to its success is a strong lead nurturing strategy, with data-driven touchpoints that provide personalized content ...

Growing a B2B tech startup requires you to overcome challenges such as getting more sales, building a strong market presentation and achieving sustainable growth goals. By developing an effective ...

LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global office stationery and supplies B2B market to grow at a CAGR close to 3% during the forecast period, according to their latest market ...

Switzerland's B2B BNPL market is poised for strong growth, driven by increasing demand for flexible payment solutions. Key ...