Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry Insights roundtable examines how broadcasters are using data, analytics and ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

"The integration of PAAPI allows Adlook Smart users to leverage first-party data and offer all benefits of behavioral ad targeting without third party cookies and privacy flaws related to them" said ...

In recent months, online social networking Web sites have received a fair amount of media coverage. The attention has not only concerned their rapid growth and enormous popularity, but also, and ...

NEW YORK, NY / ACCESS Newswire / January / Infillion, the industry's first agent-native media execution platform, today announced a strategic partnership with Yobi, the leading behavioral AI company.