A new study shows that attention moves in fast repeating cycles in the brain, making us more open to distraction at certain moments.

Scientists may have new answers to why pop-ups or notifications grab our attention. Turns out our attention is on a cycle, shifting seven to ten times per second.

Researchers find that human attention shifts 7–10 times per second due to innate brain rhythms, making us naturally susceptible to distractions.

Researchers at MIT’s Picower Institute found that rotating waves of brain activity help restore focus after distractions. In animal tests, these rotations predicted performance: full rotations meant ...