Just like the name of your new RIA, the brand is the next most critical aspect of the firm. After all, it’s your lasting first impression to your esteemed fellow colleagues and prospective clients. Dr ...

When branding, the process should never be rushed. The duration required for branding or rebranding is often affected by various factors such as how much time your company has, the people involved, ...

Pradeep Anand helps firms quicken revenue and margin growth via go-to-market strategies/tactics and competitive value pricing. www.seeta.com To continue reading this ...

When you’re starting a new company, it’s easy to put off the branding process for a while. You’re working on getting your main product or service into the hands of as many customers as possible, and ...

CHROs are increasingly part of the branding process because the employee value proposition (EVP) — and whether the right people will stick around — is key to a brand's overall success. But employers ...

Launching a branding project in any organization often involves a lot of internal push and pull. We’ve worked with a broad variety of clients at Wunderdogs—from seed-level startups to corporate teams ...