Having spent 20 years as Cooley’s head of global business development, I have some well-informed ideas about how to optimize law firm marketing and business development. During my tenure at Cooley, I ...

As companies look to scale their brands without sacrificing control or taking on excessive capital risk, franchising serves as a highly strategic path to expansion. Franchising goes beyond a legal or ...

In recent years, a profound shift has occurred in the way consumers access products and services. Impulse buys are being outpaced by convenience, curation and community. One business model that has ...

The freemium business model is an economic strategy where a company offers basic services, or a subset of its product features, for free while charging a premium for advanced features, functionality, ...