Buyer personas. You’ve heard about them over and over again. You know you need personas in order for your marketing to be successful, but you still haven’t created them. What’s holding you up? Is it ...

Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate ...

When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.” In telling our stories, we still rely on ...

When we put time, resources, and money into anything we do business-related, it is natural to seek value in return. Value comes from understanding what are the right things to get done. How to ensure ...

Constructing buyer personas has been encouraged by industry leaders for a considerable period of time, and the majority of marketers have listened to this recommendation — 85 percent according to a ...

Opinions expressed by Entrepreneur contributors are their own. There’s no arguing with the fact that the Internet has made it possible to reach a wider audience than ever before. But just because you ...

Identifying the ideal customer or target buyer is a key component of marketing. And there's been a lot of buzz around developing "buyer personas" or "customer avatars" in that effort. However, buyer ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Developing and bringing a product to market should begin ...

While buyer personas are unique to each company, they all focus on the role each buyer has in making purchasing decisions. And as the role of the B2B buyer broadens, buyer personas are become more ...

At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Are your buyer personas drowning in details?