In my last column, I discussed how organizations are realizing the value of using CRM data across the enterprise. I gave a few examples of some interesting use cases, but many of you asked for a ...

Nutshell reports that transitioning from spreadsheets to CRM can be challenging due to data quality issues, longer timelines, ...

Thinking back to the early days of CRM and looking at the recent announcements by the major players, it is amazing to see the progress we have made when it comes to integration, platform ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

Healthcare providers are increasingly turning to advanced CRM systems and AI tools to manage a growing influx of patient-generated and clinical data. CRM platforms promise to unify fragmented systems, ...

While brands can now send triggered communications based on customer actions, artificial intelligence is arguably taking this ...

Technology leader Paiman Allage is a C-level executive at Aries TCO with 20+ years of successfully delivering intelligent solutions. Customer relationship management (CRM) tools are among the most ...

As CEO of Affinity, Ray’s goal is to bring relationship intelligence to the world because every opportunity begins with a relationship. CRM has become the largest enterprise software category in the ...

Switching to or optimizing a CRM isn’t just about the tech—it’s about planning, adoption, and continuous improvement. From clean data to clear workflows, the right approach transforms CRM from a ...

Nutshell reports that CRM customization is crucial for aligning tools with business processes, enhancing user experience, and improving data quality, ultimately driving success.

Can a CRM and a DSP work together? Mar tech and ad tech are that couple that seem like they should be together, even though something always gets in the way. But advertisers are determined to make the ...

Lately, there has been a fair number of headlines advocating for cleaner CRM data. It’s true that more flawless CRM data leads to successful personalization marketing. And while most would agree on ...