Stephanie Rich is Head of Platform at Bread and Butter Ventures, which accepts cold pitches. She shares an example email that's effective because it's short, customized, and eye-catching. Omitting ...

Andrew Yeung is a former Meta and Google employee known for his extensive tech network. He says sending cold emails weekly expanded his network and secured high-profile job opportunities. His cold ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. Networking has been described as “getting to rub elbows with ...

Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

Picture this: You just received two emails. One is from Elon Musk, and the other one is from John Doe at a company you barely know. Which email are you more likely to open? I would guess you’ll go for ...

Crafting a cold email is a bit of a tightrope walk. If it comes across as generic or templated, one risks losing their audience’s attention — or it just ends up in the spam folder. If it reads as ...