Are you in some form of role where you're prospecting or reaching out via cold emails, calls etc? I'd love to understand the strategies and why they're deployed. I'm a CTO, which seems to result in ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Most businesses are in near-constant pursuit of more leads ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

You’ve sent 37 cold emails this week and watched your inbox stay painfully quiet. One founder friend claims she books meetings “all the time” with cold outreach, but your last attempt got one polite ...

Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

If your AI outputs sound generic — your inputs probably are too. In part two of "Selling with AI", Apollo.io breaks down the exact structure for writing AI sales prompts that drive results with real ...

Sales prospecting isn’t just a step in a financial advisor’s process—it’s the lifeblood of business growth. When done right, it fills an advisor’s pipeline with qualified, eager leads, primed for ...