Colorado coach Deion Sanders unabashedly runs his team like an NFL program, adding rocket fuel to the debate about whether players should be employees ...

CBS Sports' new Big Ten Power Rankings certainly boast some championship power at the top.

The professionalization of college sports is reaching a whole new level. The University of Utah is on the cusp of striking the first industry partnership with a private equity firm, reports Ross ...

Between the transfer portal, NIL and revenue sharing, college sports today are almost unrecognizable. Is that a good thing or ...

Indiana won the college football championship but Texas is worth more than any team in the country.

The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

In the high-stakes world of men's college hoops, consistently toppling the nation's best is a lifestyle. We dove into the ...

The Wisconsin Badgers brand remains strong, even as their success has come from the less popular sports while the football team struggles. CNBC released new financial valuations of all of the top ...

The company would focus on increasing revenues through things like ticketing, hospitality and licensing. Chris Gardner / Getty Images Utah took college sports’ biggest step into private equity yet ...