The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

The Munsell Color Science Laboratory and the Program of Color Science unite to form one of the world‘s foremost color science research and education organizations. Our mission is to provide ...

Color quietly plays a major role in how you experience the world. Color can affect your mood, alter your sleep schedule, and even change the way your food tastes. Color psychology is the study of ...

Back in the 1950s, when color TV was invented, everything was simple. TVs were either color or black-and-white, and you could tell at a glance which was which. Today, you can find TVs and monitors ...

From the astounding shift to Technicolor in “The Wizard of Oz” to the blockbuster teal-and-orange color scheme made famous by “Transformers,” color grading is used to improve the visual aesthetic of ...