Beauty (NYSE:ELF) announced its first fragrance partnership with H&M. The collaboration introduces a limited edition fragrance line, marking e.l.f.'s entry into the fragrance category. This is H&M's ...
The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a matching curated Pinterest board with shoppable products tailored to an ...
Which Elf cosmetics are best? With a full range of low-cost alternatives that give more expensive premium brands a run for their money, choosing the best Elf cosmetics can be a challenge. From ...