ST. PETE BEACH, Fla. (WFLA) — St. Pete Beach’s iconic Don CeSar hotel is celebrating its 96th anniversary on Tuesday. The “Pink Palace” was built in 1928 by real estate businessman Thomas Rowe as a ...

Add Yahoo as a preferred source to see more of our stories on Google. A major movie production is coming to Pinellas County, and the Don CeSar will have a starring role. FOX 13's Ariel Plasencia gives ...

Long Key is one of a slender string of barrier islands fringing Florida's Gulf Coast that stretches all the way up to Clearwater. It was here in the 1920s that architect Thomas Rowe built a palace for ...

ST. PETE BEACH, Fla. — A Tampa Bay beach icon is set for its return. The Don CeSar will reopen March 26, according to an announcement from resort officials. Reservations for overnight stays will be ...

ST. PETERSBURG, Fla. — The famous Pink Palace is reopening after months of restoration from back-to-back hurricanes. The Don CeSar luxury hotel on St. Pete Beach will welcome back guests with a phased ...

Video in player shows Don CeSar’s 95th annivesary in 2023. ST. PETERSBURG, Fla. (WFLA) — The Don CeSar is set to reopen this month following back-to-back hurricanes. The Don CeSar announced that ...

ST. PETE BEACH, Fla. (WFLA) — The iconic Don CeSar Hotel & Resort on St. Pete Beach unveiled a new Royal Ballroom on Thursday evening. “As someone who works and lives on the beach, to be able to work ...

ST. PETERSBURG, Fla. — After recovering from last year's hurricanes, the "crown jewel" of Florida's Gulf Coast will soon be welcoming guests back into its glamourous and timeless space. Just days ...