Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Meghan Gallagher is a Seattle-based freelance content writer and strategist. She has a B.S. in Marketing Management and a background in digital marketing for healthcare, nonprofit, and higher ...

The MS Marketing Analytics degree focuses on the exciting and fast-growing field of big data. Designed to teach students how to translate data into strategic marketing analytics, this robust technical ...

The MSBA Marketing Analytics Track focuses on the exciting and fast-growing field of big data. Designed to teach students how to translate data into strategic marketing analytics, this robust ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...