Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result?

The buzz around contextual targeting is ramping up in the online advertising world, with the promise that it will solve issues surrounding privacy, transparency, and more. But where is its impact ...

Contextual is “slightly misunderstood,” according to Teads Global VP of Data James Colborn, who introduced at Cannes the Contextual Council, a forum to inspire new connections with cross-industry ...

Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

For many companies, brand safety has long been governed by a rigid collection of keywords. Rooted in the age of third-party cookies and audience targeting, these blocklists have become more expansive ...

Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...

Integral Ad Science, a global leader in digital media quality, has today (17th May) announced its Control Panel, a suite of reporting and planning tools that Context Control customers can use as an ...

The holiday season is when consumers are inundated with advertisements, making it crucial to stand out from the crowd. One way to do this is by connecting with existing customers while implementing ...