There are many reasons why I love the art and science of SEO copywriting. But the most compelling reason is that it demands a perfect balance between right-brain creativity and left-brain logic. It’s ...

Between social media, email, blogs, ebooks and more, it’s becoming apparent that the written word plays a part in our daily lives now more than ever before. As a result, the ability to write ...

I can’t remember the last time a website I worked on was delayed for technical reasons. It’s never the coding that causes delays. It’s always the copy. Everyone thinks they can write copy until they ...