From simple tools of communication, messaging applications have graduated to turn into platforms which guarantee new economic opportunities. From integrating e-commerce functionalities into different ...

In the age of instant gratification, businesses are under more pressure than ever to meet customers where they are—and that's increasingly inside social and messaging apps. Whether it's Instagram DMs, ...

Every day, a typical individual relies on multiple instant messaging apps. The practice of exchanging information through IM apps has seamlessly woven itself into the fabric of our daily lives. They ...