NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, officially launched its latest innovation to increase TV ROI for brand and network advertisers. EDO’s Creative Rotation Optimization™ allows ...

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.

The loss of data means creatives will need to compensate for lost insights. Microsoft’s business-to-business social platform LinkedIn, and media and marketing service provider Theorem have expanded ...

Pune, Jan. 12, 2023 (GLOBE NEWSWIRE) -- Global Dynamic Creative Optimization (DCO) Market 2023-2029 [New Research] research report offers an in-depth analysis of market size, share, drivers, ...

Optimizing creative performance to determine the best size and color of the font for an ad’s headline and other subjective creative elements is difficult because of inherent biases. Developers at ...

Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: What trends have you seen at Teracent in 2009? Can you characterize trends in revenue ...

New infrastructure builds on Amazon Growth Lab's work helping brands refresh 10,000+ SKUs for stronger Rufus and COSMO readiness SAN DIEGO, CA / ACCESS Newswire / March 28, 2026 / Amazon Growth Lab, ...

Theorem, a full-scale flexible digital media and marketing services provider and LinkedIn Marketing Partner, is expanding its LinkedIn offering. Stemming from years of success working with LinkedIn, ...

Home goods supplier Creative Co-Op has chosen the GAINS Performance Optimization Platform for supply chain planning. The solution is designed to provide the visibility and insights needed by the ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. It’s common to set up tests ...