A customer complaint is a good opportunity to get an accurate snapshot of customer perception, and it tells a lot about a small business's performance. "Entrepreneur" magazine's website says that it ...

Customer complaints aren't typically pleasant to deal with, so you might wonder why you would want to hold onto print or electronic copies of them. Keeping complaint records provides a number of ...

Laurie has over 20 years of go-to-market strategy experience and is currently the Chief Marketing Officer at Bizagi. Most of us have had that moment of utter frustration: You call a business with a ...

Editor’s Note: This article originally appeared on YourSource News (YSN), the official blog of BrandSource parent AVB Inc, and is reprinted with permission from the authors. Let’s face it: Every ...

Co-authored by Nigel Bairstow, Ph.D., and Mark Cario, The Marketing Revolution It's natural for customers to complain, which is an integral part of human nature. Our complaints can be either minor ...

Making a customer complaint is enough of a hassle on its own, but it’s made worse with all the barriers that companies can put in your way—like automated chatbots, unhelpful customer reps, or simply ...

For example, this week I called customer service to address issues with my internet and cell phone — and, hopefully, refund some fees. In both cases, customer service did nothing for me. Despite ...

Reviews have become a central part of people's decision-making process. Although many consumers rate objective facts, such as technical specs, make and model, higher than subjective information, it is ...