Opinions expressed by Entrepreneur contributors are their own. Proper customer research is vital to the success of your business. One of the two most frequent causes of startup failure is launching ...

At The Fast Company Innovation Festival, Frog Design's boss talks "org. activation"—a way to help companies enhance customer experience. Checklists for Chaos, the Path to Success While all startups ...

The best teams are made up of thinkers and doers. Every great business has “idea people,” the ones who come up with big, outrageous schemes (and inventive ways of marketing them). That same business ...

The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...