The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

In 2008, WestJet Airlines announced it would launch its own frequent-flier program, ending a partnership with Air Miles to ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights and create lasting emotional connections, all while staying fully compliant ...

Loyal customers are invaluable to any business. Implementing a customer loyalty program can be a fantastic strategy to enhance customer retention and drive recurring revenue. In many instances, such ...

With back-to-school (BTS) in full swing, shoppers are navigating pressing economic challenges like inflation and financial uncertainty, they increasingly seek convenient and cost-saving solutions.

Loyalty eroded as brands optimized engagement, discounts and optics instead of durable value. Economic pressure is forcing a reset. The post Loyalty didn’t disappear. Brands traded it away. appeared ...

Dealership success increasingly depends on combining strategic vehicle acquisition, transparent pricing, and effective ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

For years, banks have assumed that their customers’ primary banking relationship was for life. However, consumers today are ...