Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

As the PwP market has grown significantly in 2025, retailers are quickly learning that PwP has become a standard component in ...

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A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

With back-to-school (BTS) in full swing, shoppers are navigating pressing economic challenges like inflation and financial uncertainty, they increasingly seek convenient and cost-saving solutions.

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized promotions into a single strategy. This allows teams to use incentives ...

In the fiercely competitive travel industry, customer loyalty has become a critical factor for sustainable business growth. With numerous booking platforms offering similar services and vying for ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Customer loyalty is declining—but ironically, some consumers are showing brand devotion by shelling out annual fees. In the early days of retail, customer loyalty was secured the old-fashioned way: ...

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Loyalty programs significantly enhance your company ...