Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

The marketing and communications landscape has transformed dramatically over the past decade. Today’s consumers – whether at home or on the go – are bombarded with messaging across countless channels.

As businesses customize their offerings using data, customers are becoming more concerned about the management and security of their personal information. Personalization enhances customer engagement, ...

L.L.Bean has selected the Amperity Customer Data Cloud to power deeper personalization across customer experiences and channels. The solution is designed to allow the outdoor retailer to unify inputs ...

Email personalization is evolving beyond basic name tags and generic segmentation into a sophisticated practice that responds ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

Marketing automation has come a long way -- from merely being a tool for marketers to automate repetitive tasks to becoming a fortune ball to understand the high demanding customers of today. The ...

SAN FRANCISCO--(BUSINESS WIRE)--Customers expect personalization during every brand interaction — but they don’t trust brands to keep their personal data secure and to use it responsibly. That’s the ...

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...

Digital content experiences platform provider Contentstack Inc. said today it has acquired the customer data platform startup Lytics Inc. for an undisclosed price. By acquiring 11-year-old Lytics, ...