Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

The age of artificial intelligence (AI) is here. You can make it a positive part of your business and customer interaction strategy, or just let your competitors lead and jeopardize your future. Based ...

AI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital ...

In 2025, building customer loyalty should be a priority for both startups and well-established enterprises. Rather than focusing all energy and resources on converting new customers, they should also ...

Customer retention today is considered a critical factor of success and is more important than mere transactions to building lasting relationships and loyalty. Acquiring a new customer can be ...

Customer journey optimization helps you understand, refine, and improve every interaction a customer has with your brand. It combines analytics, automation, and real-time personalization to increase ...

Providing exceptional customer experiences can really set you apart from your competition. Today's consumer expects a personalized experience from the companies they choose to engage with. In fact, ...

It’s time to roll up your sleeves and reshape the ecommerce customer experience with these seven ecommerce customer experience strategies. Collaborating with a branding and content design agency can ...

As Infobip celebrates 20 years of customer communication innovation, the AI-first company envisions the future of agentic AI ...

Brian Cox, Vice President IT, CCM/CXM, Software Development & BCS Architecture, RRD; Alin Mihalcea, Senior Director, National Programming and Development, DCM; and Kevin McPherson, Senior Client ...

Personalized marketing, while valuable for some, generates negative experiences for 53 percent of customers, who were 3.2 times more likely to regret a purchase and 44 percent less likely to purchase ...