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Companies are recognizing the value and revenue benefits of engaging with their customers to help drive their company strategies, planning and growth. Studies show that companies with strong customer ...

These days, getting people to walk through your doors is only level one of the loyalty game. The real challenge comes later on: achieving “customer stickiness,” a.k.a., taking customers from a passing ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

When managed well, customer advisory boards (CABs) provide a valuable opportunity for your best clients to collaborate on solutions to shared challenges, help host companies prioritize their products ...

COLUMBUS, Ohio--(BUSINESS WIRE)-- NiSource Inc. (NI), subsidiaries Northern Indiana Public Service Company LLC (NIPSCO), Columbia Gas of Virginia, Inc., Columbia Gas of Pennsylvania, Inc. and Columbia ...