A world of hundreds if not thousands of stablecoins sounds chaotic – but that's because we're still thinking of stablecoins ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

If you are the average U.S. consumer, you probably get dozens of emails, app notifications and SMS messages from various companies. Whether you've been a loyal customer for years or made one purchase, ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Retailers are recognizing that once-cost-effective mass marketing ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Loyalty programs significantly enhance your company ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Albertsons has joined the growing list of retailers revamping their loyalty programs. The supermarket chain will now use a single points currency for its “for U” program and give members two months to ...