Image source: Getty Images Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a ...

Amy Beckley, founder of Proov, opens up about the challenge of building a recurring revenue model for a product that works so well Dr. Drew explores how partnerships could help the business grow ...

HelloFresh operates in the meal kit delivery industry, which struggles with low customer retention rates of 10-20% compared to the 70%+ rates in the restaurant and food delivery industries. HelloFresh ...

To effectively track customer retention and ensure growth, customer experience (CX) leaders must have a clear view of customer retention as a basic statistic, as well as lifetime value (LTV). By ...

Owners of plumbing and mechanical service companies often pour significant effort into winning new business. Yet customer retention—getting those same customers to choose you again and again—is ...

When e-commerce teams talk about “retention,” they usually think about what happens after someone buys: onboarding flows, replenishment reminders, CRM campaigns and loyalty tactics. But in my time as ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Your unhappy customers who leave negative reviews can also be your best source for insights to help your company grow. You don’t know your customer anymore Here are 4 ways brands can relearn their ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...