HelloFresh's new strategy focuses on increasing Average Order Value from long-term customers and reducing costs through logistics and automation investments. Despite a competitive market, HelloFresh ...

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

Despite its central importance to the success of every business, customer experience is rarely implemented as effectively as it could be by leadership teams. This happens because customer experience ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

In 2024, QSRs relied heavily on discounts and value menus to attract customers grappling with rising costs. While these strategies succeeded in maintaining traffic, they failed to build long-term ...

Customer expectations are evolving faster than most CX strategies can keep up. In 2026, speed, personalization, and seamless human-AI collaboration will define the brands customers trust and stay ...

The company is recognized for delivering customer value through integrated, technology-enabled security solutions and a people-first approach that drives trust, reliability, and long-term performance.