Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. We all remember when direct-to-consumer (D2C) was going to change ...

Meesho’s in-house logistics, cheaper ad rates, lower commissions as well as strong presence in Tier 2, Tier 3 markets are all huge draws for D2C brands, compared to Amazon, Flipkart The ...

Around 65% of Indian consumers have embraced the convenience of D2C purchases, highlighting the widespread adoption of this new retail model Investing in data and analytical capabilities will further ...