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A DBA, meaning "doing business as," is a simple, effective form of advertising. For example, rather than do business as Joe Smith, Plumber, you name your business 24/7 Plumbing. It's catchier, but ...
Staffing the DBA organization is not a simple matter. Several non trivial considerations must be addressed, including the size of the DBA staff and the reporting structure for the DBAs. One of the ...
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