Programmatic advertising has revolutionized how businesses connect with their customers and has enabled marketers to target specific audiences precisely and at scale. In this time of doing more with ...

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

Yahoo DSP is offering new tools to programmatic TV advertisers thanks to several new partnerships. For instance, Yahoo DSP is working with Roku Exchange and Roku Data Cloud to streamline the TV buying ...

Tremor Video DSP, the leading programmatic video platform, today announced the launch of its comprehensive three-point brand protection plan. Provided for free to the brands and agencies partnering ...

NBCUniversal is kicking off the new year with a programmatic progress report during CES in Las Vegas this week. Two years since NBCU began serving programmatic ads on Peacock, about 30% of Peacock ads ...

Jelli, a provider of programmatic platforms for the $40 billion radio industry, on Thursday announced the launch of SpotPlan for Advertisers, a cloud-based demand-side platform (DSP) for broadcast ...

NEWPORT BEACH, Calif., Feb. 12, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”) a global leader in creator-powered commerce, today announced the launch ...

MediaMath’s bankruptcy filing demonstrates the difficulties DSPs can have making money, particularly in a high-volume, low-margin programmatic world that demands differentiation. Though many ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...