Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Stamps.com reports that businesses can lower shipping costs by utilizing data analytics to identify spending patterns and ...

Data analytics-based approach is the new frontier in improving the quality of healthcare while reducing cost. Studies have shown that data analytics are transforming the healthcare marketplace to ...

The term “data analytics” is used a lot these days, but unless you work in the field, you may not know what the term means or fully understand its purpose. So, what exactly is data analytics, and how ...

Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. There’s no debate: Data is one of the most valuable assets ...

In the humanitarian aid community, research methods have traditionally skewed toward the qualitative: Participant interviews, focus groups, and field surveys have been the predominant tools ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Taking effect in 2025, the United States' Federal Energy Regulatory Commission (FERC)’s Order 881 is designed to squeeze out every bit of power from the existing transmission grid, with an added goal ...